aae4aca88be450715c2dac556f3f8ac3Light-is-Time-by-Tsuypshi-Tane-from-DGT-for-Citizen-at-Milan-Design-Week-3DGT_art-IT11_06-1050x1316stand_m6_hstand_m5_hLight-is-Time-Tsuyoshi-Tane-CITIZEN-rabbit38-21040419-8Light-is-Time-by-Tsuypshi-Tane-from-DGT-for-Citizen-at-Milan-Design-Week-6stand_m2_hLight-is-Time-by-Tsuypshi-Tane-from-DGT-for-Citizen-at-Milan-Design-Week-5img_81949_1MTQzODMzMjc1Ny0zNjc1ODk1MTUwLTIxMzA1LTk=tumblr_nygb1a5vwQ1rcekf9o1_128015803130825_2d0dc2289a_b130609_frozen_time_01__rb235f3ee60e3474d8f23fa26f42ddb70Tsuyoshi-Tane-from-DGT-Architects-for-Citizen-Light-is-time-Spiral-Building-di-Aoyama-Tokyo-2014-2citizen-golden-watch-plate-instalation-2

 Light is Time : The Golden Rain Installation by Citizen

65,000 Watch Base-Plates Create A Magical Installation In Tokyo

For more info: citizenwatch-global.com

Renowned Japanese watch manufacturer CITIZEN recently unveiled a stunning installation called  Light is Time  at Milan Design Week. Displayed in the Triennale di Milano exhibition hall, the spectacular installation consists of 80,000 main plates (the structural bases of watches) suspended from 4,200 metal threads hooked to the ceiling. The result is a truly one-of-a-kind experience for viewers, who are enveloped in a cloud of refracting light, time frozen around them like thousands of golden rain drops.

The installation, which was designed by Tsuyoshi Tane (of DGT Architects) and CITIZEN’s in-house design team, also features a pocket watch from the 1920s as well as the latest CITIZEN watch model. Through this exhibition, CITIZEN celebrates its origins and promotes brand awareness. LIGHT is Time illustrates the concept “Time x Light x Future” that defines the company’s famed Eco-Drive technology, which uses electrical power converted from virtually any light source to power a watch in order to explore a new future.

According to Tane, humans have forgotten their relationship with the essence of light since the digitization of time. He says that this installation is “the manifestation of light’s return to time” and “our great challenge at 21st-century light.”

The architects explain the inspiration behind the installation LIGHT is TIME:

Light was born at the instant of the Big Bang, the universe’s beginning. From beyond the horizon, the rising Sun slowly covers the Earth in light, shadows transform into different shapes, the seasons transit colours in nature and the waxing and waning of the Moon changes. When humanity noticed these things, we unknowingly created the concept of time.

In the 20th century mankind digitized time, measured it and continued to economize our time, until eventually we forgot about its relationship with essence of light. Without light we never would have had the wonders of the universe, the richness of our planet or the joy and pleasure of our life.

source:mymodernmet.

Watch the video:

CITIZEN LIGHT is TIME de Tsuyochi Tane

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